Twitter has been all a flutter over the decision of Cloudwater, a well financed but loss making brewery, to stop selling its least profitable beers and focus on its most profitable beers. That it's cask beers getting the chop at the expense of keg and small pack has caused the kerfuffle.
The brewery was quite open about the financial reasoning behind their decision, though did throw in some minor cask beer denigrating for good measure. The large twitter response has in the main been people saying what they usually say, including those old favourites "We should pay more for beer" and "It's CAMRA's fault".
As I've a definite fondness for money in my own pocket rather than someone else's I've little time for the argument we should pay more. Those that feel they should be paying more can always send the brewery a donation, I'm sure they'll be happy to receive it.
As to blaming CAMRA, it seems just a little ludicrous to blame the Campaign for Real Ale for a brewery deciding to stop making real ale. The argument was tied in to the previous one, saying it's CAMRA fault that cask beer is too cheap. I've seen little evidence of that myself, and cask beer has always been cheaper than industrial keg beer, let alone the pricey craft stuff. A situation I'm entirely happy with.
One point that was more interesting though was "What about the children?". If youths are drinking craft keg what will this do to the future of cask beer? Now I can see the concern here, but I'm sure youths drinking craft beer are more likely to drink cask ale at times than if they were drinking alcopops or keg lager. And as they get older they might well appreciate weaker and more balanced beers more anyway.
Though it is sad to see Cloudwater condemn their immortal souls to the fiery pit, let's face it, this side of libertarian communism you can't get away from the need to make money. In fact I've even recommended that people look into kegging myself. But I think we all know in our heart of hearts that cask beer is how god intended beer to be served. Or as Cloudwater put it when they announced they were going to stop making it: "Cask beer should take pride of place in every bar and pub".